Our Story

Surfing is an iconic Australian sport and pastime, offering an attractive lifestyle, with millions of active participants. But surfing is challenging!

Typically you needed an ocean, and the elements to align (swell, tide, winds, daylight) to score good, let alone perfect waves. And if you want to learn, or are chasing surf, you have to commit time to driving to a coast, checking multiple spots, and be willing to battle crowds at popular breaks. There’s also the risk of marine hazards, including rips, the cold, and hungry monsters of the deep. So what’s the solution?

URBNSURF parks, providing perfect, ocean-like waves in an authentic, safe and controlled environment, catering for all ages and abilities.

URBNSURF Melbourne is located at 309 Melrose Drive, Tullamarine, and URBNSURF Sydney is now open at 15 Hill Road (P5), Sydney Olympic Park .

Our goal is to develop world-class urban surfing locations around Australia, to help everyone to #surf&more.

Who we are

Born in 2012, URBNSURF is a proudly Australian private company with offices in Melbourne and Sydney.

Comprised of passionate surfers and outdoor enthusiasts, the URBNSURF crew are dedicated to designing, developing and operating world-class urban surf parks around Australia.

We’re united in delivering authentic, memorable surfing experiences to help people of all ages, abilities and backgrounds to #surfmore.

Our Crew

We’re united by our love of surfing, support for each other and ensuring our members and guests are stoked. Fairness, honesty and commitment are the foundations of our shared success.

Team work makes the dream work

Jennifer Vandekreeke

Chief Executive Officer

Jennifer was appointed CEO of URBNSURF in May 2024. She brings to the role over two decades of experience leading and growing travel and leisure companies including Carnival Cruise Line, the NRMA and Club Med. As a lifetime outdoor adventure addict, she is working with the surf coaches at URBNSURF to improve her decidedly mediocre surfing skills.

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Keith Irving

Chief Financial Officer

Keith was appointed CFO of URBNSURF Group in May 2019, and is responsible for financial management and reporting, budgeting, capital management, governance and compliance. Keith has over 20 years’ international finance experience across investment banking and infrastructure asset management, including as CFO of ASX-listed MAp Airports (now Sydney Airport).

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Shaun Hutchinson

General Manager, Sydney

Shaun joined URBNSURF Group as Group Operations Manager in June 2018. Overseeing URBNSURF Melbourne’s park operations and now Sydney as General Manager, Shaun has over 17 years’ experience in management positions at leading sports, entertainment and attractions venues in the Middle East and Australia, including for Village Roadshow, Meraas Holdings and Jumeirah International. 

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Our Vision

To create natural, honest and inclusive surfing environments where memorable experiences are created, and where our guests and staff have fun, get stoked, keep fit and feel part of a community that shares their passion and respect for surfing, the ocean, others and our planet.

Our Mission

To build and operate world-class surf parks in Australia that deliver high quality waves and authentic surfing experiences for new and existing surfers of all ages, experience and ability.

Our Values

We’re united by our love of surfing, support for each other and ensuring our members and guests are stoked. Fairness, honesty and commitment are the foundations of our shared success.

Customer Stoke

Safety

One Team

Courage

Melbourne

Tullamarine, 3043

Located just 5 minutes from Melbourne airport and 23 minutes from Melbourne CBD, Australia’s first-ever surf park is now open at 309 Melrose Drive, Tullamarine.

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Sydney

Olympic Park, 2127

Located just 13 kilometres west of the Sydney CBD, URBNSURF Sydney will be accessible to over 2 million Sydney residents in under 30 minutes at Sydney Olympic Park, Australia’s home of Olympic sport.

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Ride. Hang. Eat.
Welcome to a world

of Surf & More.

Surfers Playground

Careers at URBNSURF

Want to ride the next big wave in surfing? We’re always looking for motivated, charismatic and passionate individuals to jump in with us.

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