Surfing is an iconic Australian sport and pastime, offering an attractive lifestyle, with millions of active participants. But surfing is challenging!
Typically you needed an ocean, and the elements to align (swell, tide, winds, daylight) to score good, let alone perfect waves. And if you want to learn, or are chasing surf, you have to commit time to driving to a coast, checking multiple spots, and be willing to battle crowds and popular breaks. There’s also the risk of marine hazards, including rips, the cold, and hungry monsters of the deep. So what’s the solution?
URBNSURF parks, providing perfect, ocean-like waves in an authentic, safe and controlled environment, catering to all ages and abilities. Starting with URBNSURF Melbourne in Tullamarine, and URBNSURF Sydney at Sydney Olympic Park coming next, our goal is to develop world-class urban surfing locations around Australia, to help everyone to #surfmore.
Who we are
URBNSURF was born in 2012 after our Founder, Andrew Ross, visited Wavegarden’s R&D centre near San Sebastian, Spain. He was blown away by the perfect, consistent and customisable waves being produced among the Pyrenees mountains, miles from the coast.
Recognising the opportunity for surf parks in Australia (which has the highest per capita surfing participation rate in the world), we acquired exclusive rights to Wavegarden technology – including their next-generation Cove design – and have been working towards building Australia’s first urban surf parks (hence the name) ever since.
URBNSURF is a proudly Australian company, with offices in Melbourne and Sydney.
Andrew Ross, URBNSURF’s Founder
“This new technology allows the development of environments which will make the sport of surfing more convenient, accessible and safe. The versatility of the new technology means we can immediately alter wave weight, shape and power to match the experience level of all surfers.”
Andy King, Head Surf Coach, Australian Institute of Sport
“It has really exceeded any expectations I had, or thought were possible, for a man-made wave. Three days in the Cove is equivalent to training three months in the sea. As a coach, to have the opportunity where you have non-stop waves with different kinds of sections, it’s pretty much a fantasy land”
To create natural, honest and inclusive surfing environments where memorable experiences are created, and where our guests and staff have fun, get stoked, keep fit and feel part of a community that shares their passion and respect for surfing, the ocean, others and our planet.
To build and operate world-class surf parks in Australia that deliver high quality waves and authentic surfing experiences for new and existing surfers of all ages, experience and ability.
We welcome guests of all types and get them beyond stoked!
We take personal responsibility for our own, and our guests’ well-being.
We respect, help and support each other in achieving a common goal.
We think big and celebrate new ideas, change and adaptability.
What we say, we do, and do it well.